Turning Your Website From Good Looking to High Performing Lead Generator
Good web design is vital for any organisation. Your online presence is your shop window. It is the way many of your potential customers will interact with your business. However, having a well designed, good looking website is not enough. You need to ensure your website is working for you as an effective lead generator. That it is bringing you the sales you need. Poor web design is inexcusable. All too many businesses have an online presence which does not engage with the correct target audience, is out of date or incorrect. Take a long look at your website and ask yourself. Would this attract you to engage with your organisation? Was your online content built with lead conversion at its heart?
Web Design For Search Optimisation
Ensuring Your Web Design Delivers Leads
Once you know that your site can be found. You need to ensure you are engaging with visitors and turning them into leads. Here are five top tips to enable your site to drive leads.
1. Ready for landing
Normally as it is measured user have very short attention on particular website which is considering to be in seconds. It is for this reason that you should consider employing a landing page. A landing page is the first page a visitor sees when they hit your site. It should quickly answer the questions they will be considering:
- Am I interested in this site?
- What should I do? - Is there a clear ‘call to action’
You can create a landing page which engages the visitor with a simple description of your product or service - the ‘offer’. This should be simple with minimal clear content that delivers value to them and a clear call to action. The call to action is a form which captures the individuals details such as their name and email address. It allows them to engage immediately and allows you to capture them as a lead. You could consider an offer as a discount for their first purchase or a download, for example an eBook which offers value.
2. Let people know who you are
Ensure you have your phone number and address listed. This will not only add reassurance that this is real website. It will also allow the individual to visit to your location. Many searches on smartphones are for local providers. Showing that you are local can increase engagement.
3. Ensure your web design is mobile friendly
It should go without saying that mobile internet is massive. Despite this there are still many sites which cannot be effectively viewed on a mobile device. If a user cannot read a site on their phone or tablet they will go and find the next one which they can! Don’t lose potential leads for something as simple as having an effective mobile site.
4. Offer Testimonials and Reviews
People what to know that you offer an excellent service and that you can be trusted. One of the best ways to demonstrate this is to have reviews on your website. These could be testimonials you gather yourself from your customers. Or reviews on third party sites including TripAdvisor or Trust pilot. These can show it is not just you saying that you do a good job, but this is proven by satisfied customers.
5. Monitor and analyse your site regularly
The internet does not stand still. You need to be sure that you are running effective analytical tools to track your target audience. Where are your leads being generated and what are the most effective keywords. In this way you tailor and update your SEO strategy and content to ensure you remain effective.