How to Optimise Your Amazon Product Listing – Step-by-Step Guide for Sellers

In 2025, success on Amazon is not just about having a great product—how you present it matters even more. A perfectly optimised product listing helps you:

• Rank higher in search results
• Attract more customers
• Convert more visits into sales
• Reduce dependence on paid ads

Why Optimisation Matters on Amazon

“More than 75% of Amazon buyers never go past the first page of search results.” – Marketplace Pulse (2024)

Step 1: Keyword Research (Amazon SEO)

Goal: Find the keywords that customers are typing in when searching for products like yours.

Tools You Can Use:

Example:

If you're selling a pressure cooker, consider:

• Main keywords: "5 litre pressure cooker", "ISI certified cooker"
• Long-tail keywords: "induction base aluminium pressure cooker 5 litre"

Step 2: Create a Keyword-Rich Product Title

Title Checklist:

• Length: 80–200 characters
• Include: Brand name, product type, size, key features, keywords
• Capitalize: First letter of each word
• Use: Separators like “|” or “–” for clarity

Example: Hawkins Classic Pressure Cooker | 5 Litre | Aluminium | Induction Base | ISI Certified

Step 3: Write Powerful Bullet Points

Bullet Point Guidelines:

• 200–250 characters each
• Start with a benefit, follow with a feature
• Include keywords naturally

Example:

• Powerful Motor – 750W copper motor grinds tough ingredients easily
• Multi-Purpose Jars – Includes wet, dry, chutney & juicer jars
• Safe & Durable – Shockproof body with safety lock system
• Compact Design – Space-saving and modern look
• 1 Year Warranty – Backed by trusted Indian service network

Step 4: Add High-Quality Images and Videos

Image Requirements:

• Main image: White background, 1000x1000 px minimum
• 5–9 images: Infographics, Lifestyle, Packaging, Dimension guide

Videos: Product demo, How to Use, Unboxing

Tools: Canva, Photoshop, InShot, CapCut, Amazon Creator Hub

Step 5: Use A+ Content

A+ Content allows enhanced visuals, banners, tables, FAQs for brand registered sellers. It boosts conversions and trust.

Note: It does not directly affect SEO, but improved conversion = higher ranking.

Step 6: Collect and Manage Reviews

Review Collection Tips:

• Use "Request a Review" feature in Seller Central
• Include thank-you notes in packaging
• Join Amazon Vine (for registered brands)

Avoid: Fake reviews or paid ratings

Step 7: Optimise Your Pricing Strategy

• Use List Price + Sale Price
• Track competitors regularly
• Use repricing tools: RepricerExpress, Amazon's Automate Pricing

Step 8: Use Parent-Child Variants

For products with multiple sizes, colors, packs:

Example: Parent: "Men's Formal Shirt" | Children: M, L, XL in Blue, Black, White

Step 9: Choose Right Fulfilment Method

Recommended: Fulfilled by Amazon (FBA) – for Prime eligibility and better logistics

Alternative: Fulfilled by Merchant (FBM) – ensure timely dispatch and tracking

Step 10: Backend Optimisation

Bonus: Monitor Performance Regularly

Tools:

Checklist

• Fill in all backend fields in Seller Central
• Use backend keywords (synonyms, alternate terms)
• Use HTML tags: , ,
•  

• Amazon Listing Quality Dashboard
• Helium10 Index Checker
• SellerApp for insights
• Amazon Business Reports

Need Help?

At GreyBath Technology, we help sellers with:

• Listing creation and SEO
• Image & A+ content
• Review & pricing strategy
• Tool setup & guidance

Email: contact@greybath.com

Website: www.greybath.com