Get your website to rank higher in google install an ssl certificate

What is it?

Whenever you see a website’s URL that starts with HTTPS, it means the website is secured by an SSL encryption/certificate and it’s safe to transfer sensitive information (e.g. credit card number, bank information, etc.) using the website.

By installing an SSL certificate on your website, you show visitors that your website is verified and data sent across the site uses a secure connection to, for example, prevent hackers from intercepting it.

Up until this point, there has never been a need for websites to install an SSL if they don’t exchange sensitive information (e.g. blogs and business websites, where no transaction is made).

Typically, you would only see an SSL certificate among online stores, banks, and other websites where sensitive data is transferred, but now Google has officially listed SSL as a ranking factor… what does it mean for businesses?

Your website’s Google ranking

Google let us know they’d be introducing the change back in 2014 to make the internet ‘safer’.

“We’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web…so we’re starting to use HTTPS as a ranking signal.”

Check out the article for tips and tools that Google has provided – it helps webmasters avoid common mistakes and makes adoption easier.

Installing a SSL certificate will improve the search rankings of your website and signals to your customers that your website is secure and trustworthy to use.

Not sure where to start? Start a conversation with LAKSN Technologies today.

In today's digital world, every business wants its website to appear at the top of Google search results. One simple yet crucial step to boost your website's ranking is installing an SSL certificate. But what is an SSL certificate, and how can it help your website? Let's break it down in simple terms!

What is an SSL Certificate?

An SSL (Secure Sockets Layer) certificate is a security technology that encrypts data between a user's browser and your website. In simpler terms, it ensures that any information passed from the user's device to your website is secure and cannot be stolen by hackers. Websites with SSL start with "https://" instead of "http://," where the 's' stands for "secure."

Why Does SSL Matter for Google Rankings?

Google wants its users to have the best and safest experience online. That's why it gives preference to websites with SSL certificates in its ranking algorithm. In fact, Google has made SSL certificates a ranking factor since 2014. If your website doesn't have an SSL certificate, it might rank lower than your competitors who have one.

Here's why installing an SSL certificate is essential for your website:

1. Improves SEO and Ranking

Google favors websites with SSL. Having an SSL certificate can give your website a ranking boost, helping you move higher on Google search results.

2. Increases Trust with Visitors

When visitors see the secure "https://" and a padlock icon in the browser bar, they feel more comfortable browsing your site. This builds trust and encourages them to stay longer, which is a positive signal for Google.

3. Protects User Data

SSL encrypts sensitive information like login details, credit card information, and personal data. This makes it much harder for hackers to steal data. A safe website = happy users!

4. Prevents 'Not Secure' Warnings

Without SSL, modern browsers like Chrome and Firefox will show a "Not Secure" warning next to your website URL. This warning can scare away potential visitors, negatively impacting your traffic and SEO.

How to Install an SSL Certificate

1. Purchase SSL Certificate: Buy an SSL certificate from a trusted provider or check with your web hosting service. Some hosting companies offer free SSL certificates (e.g., Let's Encrypt).
2. Install on Your Website: Once purchased, follow your hosting provider's instructions to install it. This usually involves uploading the certificate files to your server.
3. Update Your Links: After installation, update all your internal links to use "https://." Also, ensure any external links pointing to your site are updated.
4. Test Your Site: Use online tools like SSL Checker or Why No Padlock to test your website and ensure everything is functioning securely.

Conclusion

An SSL certificate is a simple yet powerful tool to improve your website’s security and SEO ranking. If you haven't installed one yet, it's time to make the switch to https://. Secure your site, rank higher in Google, and provide a safe experience for your visitors.

Start today, and watch your website climb up the search rankings!

FAQs

Q: Does SSL really improve SEO?

A: Yes, Google uses SSL as a ranking factor, meaning websites with SSL certificates are more likely to rank higher.

Q: Can I get an SSL certificate for free?

A: Yes, some providers, like Let’s Encrypt, offer free SSL certificates.

Q: Will switching to SSL affect my website traffic?

A: If done correctly, switching to SSL can improve your traffic by building user trust and enhancing SEO.

Install an SSL certificate today and let your website reach new heights!